Motion Graphics

How Video Helped Peoplebank Australia

At Estudios, we bring our clients the most advanced video animation techniques from professionals that are gleaned from around the world. We do a variety of work including tutorials, explainer videos, corporate ads and animated videos. We are passionate about video and its ability to convey a million words – so much more than a thousand words that painted pictures do.

That is why, when Peoplebank of Australia came to us for a two-minute animated video, we worked with them closely until we created nothing short of perfection. The result is a colorful video with upbeat music and sophisticated narration about Australia’s Largest and Leading IT and Digital Recruitment Company.

We did not stop the editing process until the client was completely satisfied with the work. We provided them with two edited versions of the work, so they could easily do split-test marketing.

The company lists over 10,000 job opportunities every year and has permanent staff of over 200 people. Combined, their overall experience is well over 200 years. We needed to impart to the viewer the fact that this leading company also has the capability of finding the perfect professional role for anyone.

Over 600 individuals have a permanent placement with blue-chip clients. More than 4500 individuals are contract workers. These numbers add up to a company that needed a clear-cut, brief ad, but it had to be one that communicated their essential selling points. We accomplished this by using motion graphics so that the viewer would come away remembering the essential information.

Our designers made use of morphing images and split screens, all using basic animation to highlight the important numbers and facts clearly and memorably. Each client is assigned a project manager so that their project comes off exactly the way they anticipate it will.  A mixture of images, logos, and numerical data was interspersed to keep the short video as entertaining as it was informative.

At the end of the clip, viewers see the Peoplebank logo on a mobile device with a telephone number on the screen next to a laptop with the Peoplebank web address clearly marked. We provided our client with the perfect balance of essential statistics and contact information together with a light, entertaining video that is fun to watch.

We can do for your company what we did for Peoplebank. Contact us to find out more about which video options and price packages are right for you.